Graphic Projects

Sydney Fox & Dingo Rescue

I was tasked to redesign the visual brand identity of an environmental or animal rescue group. I selected the Sydney Fox & Dingo Rescue as a way to see how design could challenge perceptions.

Through the development of a new logo and visual identity system, the public is encouraged to redefine how they view ‘pest’ animals. This empathetic approach adopted by the Sydney Fox & Dingo Rescue is the focus of this rebrand.

The fox is the perfect symbol for the misunderstood and by combining the fox’s head with a heart, the organisation’s main mission of compassionate conservation becomes central to the updated branding.

PeerWize

PeerWize is a peer advisory group where small to medium business owners are given the space to connect, share insights, and grow their businesses through meaningful conversations. It is intended to counter the isolation that often comes with entrepreneurship.

I was tasked to develop a brand design that reflected the company’s story, networking and collaborative practice, diverse thinking and collective strength.

Ritual & Repair Packaging Set

I designed a packaging range to house rock salt and olive oil, in response to the concept of ‘ritual and repair’. Through shape, pattern and colour, the natural origins of these items are celebrated. The graphic pattern conveys each product’s elements, texture and fluidity. The ambiguous design allows users to assign their purpose and intention to the items.

The packaging was prototyped and photographed at home during the 2020 lockdown with found materials.

Extras

Extra bits and bobs. Click to enlarge.